Giuseppe Zanotti Spring-Summer 2020 Advertising Campaign Beauty is Strength review

To indicate the first season of this new decade, the House captured a series of vibrant, high-contrast images for its latest advertising collection. Bathed in natural light–with sparkling waters forming a stunning backdrop–each picture epitomizes the contemporary glamour, modern femininity and distinguished craftsmanship of Giuseppe Zanotti. “For Spring 2020, ” I wished to create a sort of stylistic clean slate,” says founder and designer Giuseppe Zanotti. “This campaign conveys my ethos of beauty and strength; style and craftsmanship.” The campaign celebrates four key silhouettes, each uniquely Giuseppe. Featuring a gorgeous, outsized leather-constructed lily, the brand new season sandal is motivated by couture art and nature’s inherent beauty. Captured on deck–in a sea of ​​shadows– the stand-out stiletto is a study in ease, elegance and all things chic.

Giuseppe Zanotti


The is deceivingly simply but totally enticing. Crafted using a suggestive, cut-out heel, the sleek sandal exalts the foot with its flourish of straps and sensual minimalism. Channeling the’ 70s, the”Bebe” system is a modern homage to a silhouette that is at once powerful and sassy. Yet in the world of Giuseppe Zanotti, sky-high isn’t the sole expression of femininity. The”Phoebe” with its cheeky block heel, strong T-strap and dazzling crystal-encrusted floral brooch demonstrates there is more than 1 way to turn heads. “This campaign really represents the authentic energy of this brand–sensual and self explanatory,” says Giuseppe Zanotti. “Set among glistening waters, the general effect is compelling, modern and arresting.” The new campaign breaks worldwide in January and will be featured in major international fashion publications and sites.

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